Promotional merchandise is used to attract people towards your business and make yourself popular and known through it. If you are going to start a new business my suggestion would be to keep a separate budget for these and see the difference it makes to establish you in the market. The competition in the market is huge today and you can never ignore the importance of advertisement as that is reason how people recognize you.
There is different promotional branded merchandise to choose from but you need to be sure that people use them on regular basis or they can see them regularly. This can serve your advertisement needs for a long period of time. Unlike television and print advertisement you need to pay once and the effect will last for a long period of time. Be sure that you are gifting good quality products for the purpose, because people will associate the quality with the quality of your original product and services.
It can be anything from pens to magnet or even dart boards australia. You can also use them for attracting people for a campaign. Plan a two part promotional gift, give the first part before the campaign and ask people to collect the other part in the campaign.
Though promotional gifts can work wonder they can even miss fire when you don’t select the correct group of people. For example if you are selling baby foods then your priority customers would be mothers and in some cases fathers. If you make a promotional pen with the logo of baby food and distribute it in a college the result would be minimal, whereas if you give it to the patients of a child specialist the impact is maximum. Promotional merchandise is to be aimed at ideal group for getting great results.